Brand Identity Design

Creating Brand Identity for the Turbine Generator Users Group

The brand identity of the Turbine Generator Users Group is an extension of the EPRI brand guidelines. These guidelines ensure consistency in all TGUG communications and activities, adhering to all relevant standards and regulations.

Client:

Electric Power Research Institute

Role:

Graphic designer

Responsibilities:

Research, Ideation, Visual design

Tool:

Illustrator, Photoshop, Indesign

Introduction

Background

The Turbine Generator Users Group (TGUG), established by the Electric Power Research Institute (EPRI), addresses the need for improved information exchange on the reliability, maintenance, and risk management of fossil, nuclear, and combined-cycle steam turbine generators.

Brand Tenets

I have identified three key design principles to define our brand identity. These principles will ensure the development moves in the right direction.

Modern

Reflects cutting-edge technology and forward-thinking approach.

Clean

Emphasizes clarity and simplicity in design.

Professional

Exudes professionalism, reflecting expertise and reliability.

Brand Identity

Primary Logo

Our logo integrates the letter "G" with a lightning icon, symbolizing the dynamic and powerful nature of the Turbine Generator Users Group (TGUG). The "G" represents "Generator," highlighting our focus on turbine generators, while the lightning icon signifies electricity, energy, and the cutting-edge technology that drives our industry.

Secondary logo

The stacked logo option serve as our secondary choices and are best utilized in square or vertically oriented applications.

Color Variants

The logo is designed in several color schemes to ensure it remains versatile and effective in various contexts. This flexibility allows us to maintain a strong and consistent brand identity no matter where the logo is used.

Clear Space

The minimum space around the logo is defined by the 1/2 height of the logo.

Minimum Size

In print, the primary must be at least 1.225 inches wide, while the stacked logo must be at least 0.6 inches wide. On-screen, the primary logos should be a minimum of 98 pixels wide, and the stacked logo must be at least 48 pixels wide.

Creating Brand Identity for the Turbine Generator Users Group

Background

Brand Tenets

Modern

Clean

Professional

Primary Logo

Secondary logo

Color Variants

Clear Space

Minimum Size

Color

Typography

Imagery

Icons

Banners

Others